Jaiva Bhoomi

 

“Many of life’s failures are people who had not realized how close they were to success when they gave up.” 

Thomas A Edison  

             Jaiva Bhoomi India Producer Company Limited was established in the year 2013 and incorporated under the Companies Act, 1956 (No.1 of 1956) under Part IXA (Part IXA which was introduced by the Companies (Amendment) Act, 2002 in The Indian Companies Act, 1956 deal with Producer Company consist of twelve chapters and 46 sections covered from section 581A to 581ZT) is incited to take on the challenges to assist its member farmers (share holders) in the production and marketing of Organic products and its byproducts in the domestic and international markets. The company pays premium price to the producers through our collective marketing efforts. 

Organic produce has become increasingly popular in recent years, as consumers have grown more health conscious and environmentally aware. Many stores and supermarkets now have large sections devoted to organic fruits and vegetables.

Contrary to what most people believe, "organic" does not automatically mean "pesticide-free" or "chemical-free". In fact, under the laws of most countries, organic farmers are allowed to use a wide variety of chemical sprays and powders on their crops. 

So what does organic mean? It means that these pesticides, if used, must be derived from natural sources, not synthetically manufactured. Also, these pesticides must be applied using equipment that has not been used to apply any synthetic materials for the past three years, and the land being planted cannot have been treated with synthetic materials for that period either. 

Most organic farmers (and even some conventional farmers, too) employ mechanical and cultural tools to help control pests. These include insect traps, careful crop selection (there are a growing number of disease-resistant varieties), and biological controls (such as predator insects and beneficial microorganisms). 

1. Our Strategy 

JAIVA BHOOMI’s strategy is to own and operate vertically integrated and diversified agribusiness operations while applying innovative business practices and technology to achieve long term productivity gains.

Our operations and strategic initiatives are aligned to meet current market demand and the developing opportunities presented by three broad global thematic in the developing world:1. large population growth,2. increasing urbanisation and 3. growing incomes as a consequence of GDP expansion.

Our primary asset and source of value remains the size and unique nature of our agricultural land holdings paired with the quality and productivity of our farms.

We add value to these properties through targeted development and implementation of land use strategies aimed to maximise return on working capital through organic production and farming.

We are pursuing initiatives for development of industry and export trade. Additionally, our executive team is focused on continued development of farming operations. Innovation is a cornerstone of our strategy, targeting improved productivity of assets and operations. 

We also collaborate closely with agricultural Universities, Krishi Bhavan and other public and private agencies to get the latest science and technologies of organic farming..

2. Conventional vs. Organic Farming 

The word "organic" refers to the way farmers grow and process agricultural products, such as fruits, vegetables, grains, dairy products and meat. Organic farming practices are designed to encourage soil and water conservation and reduce pollution. Farmers who grow organic produce and meat don't use conventional methods to fertilize, control weeds or prevent livestock disease. For example, rather than using chemical weed killers, organic farmers may conduct more sophisticated crop rotations and spread mulch or manure to keep weeds at bay.

Here are some key differences between conventional farming and organic farming:

Conventional	Organic
1.Apply chemical fertilizers to promote plant growth.	1.Apply natural fertilizers, such as manure or compost, to feed soil and plants.
2.Spray synthetic insecticides to reduce pests and disease.	2.Spray pesticides from natural sources; use beneficial insects and birds, mating disruption or traps to reduce pests and disease.
3.Use synthetic herbicides to manage weeds.	3.Use environmentally-generated plant-killing compounds; rotate crops, till, hand weed or mulch to manage weeds.
4.Give animals antibiotics, growth hormones and medications to prevent disease and spur growth.	4.Give animals organic feed and allow them access to the outdoors. Use preventive measures — such as rotational grazing, a balanced diet and clean housing — to help minimize disease.

3. The Growing World Food Shortage 

There is a mounting world food shortage problem in many areas around the globe. The world economy is in such turmoil that this could easily cause a situation where world food shortages become a widespread global issue. There has been a dramatic increase in food prices around the globe for stable foods such as rice, wheat, maize, sugar, lentils, flour, vegetables, and oil. These basic foods are the substance that many families around the world live on from day to day. When the costs of these essential foods rise, it dramatically affects those relying on them. For example, what used to take a day’s wage to buy may now take three weeks wages to purchase. That places many families in dire circumstances. 

One other food shortage that is becoming a very big issue is the lack of rice in Asian countries. The price of rice over the past 20 years has risen substantially. Many farmers in some Asian countries such as the Philippines are no longer growing rice because they have found more profitable crops to grow in their fields. Drought has also prevented some rice crops from growing well.

4. JAIVA BHOOMI Provides Some Solutions to End World Food Shortages 

JAIVA BHOOMI is involved in large agricultural projects where tools, training, and methods appropriate to the environment are all brought to local communities and farmers. Furthermore, JAIVA BHOOMI educates farmers and communities on ways to sell their excess food to make a profit. Until this training and marketing was introduced, many farmer communities would simply throw out excess food, allowing it to go to waste. Now, they sell excess food for money they can use in their families and communities to improve their quality of life.